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Google started the PPC in December 1999. It was in October 2000 the Adwords system was introduced. However the pay per click system was introduced as recently as 2002. Until then the per-thousand-impressions system was used. The Yahoo advertisements were always based on the PPC system since they were introduced in 1998. There are other advertisement services like the pay per delivery and pay per action that are used by many advertisers. AdSense for search is a companion of the AdSense. The AdSense for search allows the website owners to place a Google search box on their respective pages. When a user uses theses boxes the revenue that is earned is shared by Google and the website owner. Adwords is a Google invention and it is based on the version of the pay per click system of advertisement. This type of advertising model allows you to display ads that get directly linked to the advertiser’s website. The advertiser displays his ad on the website and when the user clicks on the advertisements the user is transferred to that particular webpage. If the keywords and key phrases that are used by the user to perform a search are similar to the advertisers then the website opens for the user’s advantage. The links and results that are displayed on the right hand side of the page and the advertisements are placed on the right. When the user clicks on the advertisements, the user accesses that particular website. The ads are also displayed on other partners of Google like the AOL, HowStuffWorks and blogger. Recently, Google launched the AdSense program that allows you to display your advertisements on different websites that are related to |